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MuscleTech® is a world chief in dietary merchandise and was born out of an obsession to redefine the bounds of science and human potential. Now MuscleTech® has put the TECH again in its title and is able to reclaim possession of the hotly contested pre-workout house. With the New EUPHORiQ™ and BURN iQ™, fueled by enfinity®  each containing the unique, cutting-edge paraxanthine, MuscleTech® boasts the neatest pre-workout within the market with a revolutionary evolution distinctive to the model.

Reshaping the Trade

The internationally acknowledged sports activities vitamin model, identified for the final 20 years for revolutionary elements and merchandise that convey energetic vitamin and human potential collectively, has introduced a duo of ground-breaking, earth-shattering, game-changing pre-workout merchandise that can reshape the {industry} because of an unique partnership with Ingenious Elements, founders ofenfinity® the branded paraxanthine ingredient.

Two new merchandise, EUPHORiQTM and BURN iQTM, at the moment are reside and out there for buy on and thru e-commerce retailers like Amazon. The partnership between MuscleTech® and Ingenious Elements over enfinity® paraxanthine means MuscleTech® would be the solely complement supplier with entry to paraxanthine for the foreseeable future. 

‘Unprecedented outcomes’

“That is caffeine developed,” mentioned Shawn Wells, the co-founder of Ingenious Elements, researcher, dietitian, sports activities nutritionist and the formulation scientist behind enfinity® paraxanthine. “Paraxanthine is a essential metabolite of caffeine and it permits for larger focus and power enhancement in the case of athletic exercise and endurance.”

“Paraxanthine’s advantages embrace the entire advantages of caffeine, with out the backlash,” mentioned Raza Bashir, the Vice President of Scientific Affairs and Innovation for Iovate Well being Sciences, the makers of MuscleTech®. “Shoppers have been in search of a greater different to caffeine and this distinctive and cutting-edge metabolite is a serious scientific breakthrough. Our new formulations fueled by enfinity® are designed to ship unprecedented outcomes.”

“Evolution waits for nobody and alter is required to attain peak efficiency. That’s why MuscleTech® is worked up to introduce EUPHORiQTM pre-workout and BURN iQTM thermo to {the marketplace}, with developed elements and formulations,” mentioned Jarrod Jordan, the Chief Advertising and marketing Officer for Iovate Well being Sciences, makers of the MuscleTech® model. 

EuphoriQ TM

The neatest pre-workout for unparalleled efficiency.


 is an upgraded, revolutionary pre-workout delivering an power and sensory expertise unseen within the market. Anchored by a revolutionary power ingredient, paraxanthine, this components delivers clear, clean power and elevated focus. Out there as powder type in Tropical Yuzu Lemonade, Watermelon Sweet and Icy Snow Cone.

Burn iQTM

The neatest method to a shredded physique.

Burn iQTM is an upgraded, first-of-its-kind fat-burning components delivering an power and sensory expertise that has by no means been felt earlier than. Anchored by a revolutionary power ingredient, paraxanthine, this components delivers clear, clean power, elevated focus, plus AxiviteTM brings the warmth. Out there in powder (Mango Chili Lime & Candy Warmth) and capsule type.

Burn iQTM must be consumed roughly half-hour earlier than a exercise or half-hour earlier than a meal, whereas EuphoriQTM is to be taken half-hour earlier than a exercise.

Again to Their Roots

“We’re going again to the roots of what made MuscleTech® a fantastic model within the first place, formulations that set a regular and alter the {industry},” mentioned Bashir. “The long run, which incorporates extra product evolutions for 2023, is wanting brighter than ever.”

Congratulations on MuscleTech’s two new merchandise, EuphoriQ TM Burn iQ™, each containing cutting-edge paraxanthine.

Paraxanthine: ‘Highly effective nootropic’

Paraxanthine is the primary metabolite of caffeine in people. It’s a downstream metabolite of caffeine itself. When caffeine is consumed, it’s transformed into the metabolites theophylline, theobromine, and paraxanthine. Supplementing purified patented and study-backed paraxanthine within the type enfinity® skips this metabolic course of, main to scrub power and focus with out the “dangerous stuff” that may come from the opposite two metabolites. Analysis continues to elucidate the advantages of paraxanthine, together with:

Highly effective nootropic. “One dose of a brand new complement containing the caffeine metabolite paraxanthine can enhance short-term reminiscence, reasoning, response time and a spotlight in younger adults, an industry-funded research concludes.”

No unintended effects. Researchers administered various doses of paraxanthine to wholesome female and male volunteers to find out the consequences of short-term (seven days) doses of paraxanthine on cognitive operate and unintended effects. In a double blind, placebo-controlled, crossover and counterbalanced method, topics ingested paraxanthine, a placebo, or a mix.

Researchers concluded that paraxanthine “might function an efficient nootropic agent at doses as little as 50 mg” with no unintended effects.

“Outcomes present proof that acute ingestion of 100 mg and 200 mg of paraxanthine might have an effect on some measures of cognition, reminiscence, reasoning, and response time in addition to assist maintain consideration. Moreover, that acute and every day ingestion of paraxanthine for 7 days shouldn’t be related to any clinically important unintended effects.”

Redefine Your Limits With MuscleTech®

Iovate Well being Sciences Worldwide Inc. (“Iovate”) is a dynamic, modern dietary firm that delivers a few of the highest high quality, most modern and efficient energetic vitamin merchandise on the earth. With model improvements comparable to MuscleTech®, Iovate is dedicated to being the primary energetic vitamin firm on the earth.

MuscleTech® was born out of an obsession to redefine the bounds of science and human potential. With their dedication to analysis, improvement and innovation, they encourage energetic individuals, health lovers and elite athletes to develop stronger collectively. For greater than 20 years, they’ve fueled those that increase the bar – not in pursuit of a private finest however a greater approach for everybody. Such as you, they’re in it to construct greater than muscle.

Resulting from Iovate’s dedication to analysis, improvement and innovation, the MuscleTech® model has been globally acknowledged as one of many main sports activities vitamin manufacturers within the {industry}, and continues to be one of many elite manufacturers redefining efficiency by way of cutting-edge merchandise and high-quality elements.

Headquartered in Oakville, Ontario, Canada, Iovate is a household of greater than 300 workers, six main dietary manufacturers and rising, with efficient merchandise that may be discovered throughout the globe.

For extra data, go to


Choongsung Yoo, Dante Xing et al. Acute Paraxanthine Ingestion Improves Cognition and Quick-Time period Reminiscence and Helps Maintain Consideration in a Double-Blind, Placebo-Managed, Crossover Trial. Vitamins 2021 Nov; 13(11): 3980.

Marco Orrú, Xavier Guitart et al. Psychostimulant pharmacological profile of paraxanthine, the primary metabolite of caffeine in people. Neuropharmacology 2013 Apr; 67C: 476-484.

NL Benowitz, P Jacob et al. Sympathomimetic results of paraxanthine and caffeine in people. Clin Pharmacol Ther 1995 Dec;58(6):684-91.

Ralf Jäger, Martin Purpura et al. Paraxanthine Supplementation Will increase Muscle Mass, Energy, and Endurance in Mice. Vitamins 2022 Feb; 14(4): 893.



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