Do you know that in the USA, practically 50 p.c of journeys taken by automobile are below three miles and 35 p.c are below two miles? These are brief journeys that when taken by bike as a substitute of by automobile save the trouble of driving, lower your expenses, and assist save the planet.
Final 12 months, the League of American Bicyclists challenged People to start making a change – to take 1 million transportation journeys by bike. The Drive Much less, Bike Extra marketing campaign inspired individuals to trip to the shop, to high school, to work, or just to exchange a visit that will beforehand have been made by automobile.
Bike associates throughout the nation joined collectively and surpassed the purpose, using over 1.5 million miles for transportation! That’s why this 12 months, the bar has been raised. In 2022, the League of American Bicyclists and Like to Journey are difficult the USA to trip 2 million miles for transportation!
Monitoring progress, the Modeshift O’Meter
When a rider logs a visit for transportation, these miles robotically contribute to the Modeshift O’Meter – our purpose tracker. Positioned on our homepage for all to see, this tracker reminds our riders of their affect and triggers motion that may encourage larger behaviour change.
What’s the affect of the two million mile problem?
Once we change automobiles for handlebars, a considerable quantity of CO2 is prevented from getting into the ambiance. As well as, the bodily and psychological well being of individuals improves, and native communities turn out to be cleaner, greener, extra bike-friendly locations to be.
A key metric that we monitor on Like to Journey is the quantity of carbon saved. In 2021, by using 1.5 million miles for transportation, People saved 963,740lbs CO2 and this 12 months we hope to avoid wasting 1,284,986lbs CO2.
To provide an concept of this carbon saving, a typical fully-grown tree can take in round 46lb of carbon dioxide per 12 months. Which means that, within the few months it takes us to realize our purpose, we’ll save nearly 28,000 timber an entire 12 months’s-worth of labor.
From automobile to bike, what do we all know?
When riders be a part of Like to Journey, they full a baseline survey. At this level, we accumulate data on motivators, obstacles and present using frequency. We additionally ask riders how they normally journey to work which permits us to estimate a baseline degree of automobile journeys.
In 2021, our outcomes confirmed that:
In July 2022 alone, as a part of the Drive Much less, Bike Extra marketing campaign, over 10,000 transportation bike journeys have been recorded by customers who beforehand made these journeys by automobile. These journeys totaled nearly 60,000 miles and saved over 37,479 CO2.
We are able to’t wait to see and share the outcomes from this 12 months’s Drive Much less, Bike Extra marketing campaign, in affiliation with the League of American Bicyclists. Get entangled and make your miles rely by logging your transportation bike rides on lovetoride.web