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Launched in 1991, New Belgium Brewing’s common Fats Tire Ale was one of many first mainstream craft beers, main out the deluge of choices obtainable at present. In 2020, Fats Tire turned America’s first licensed carbon-neutral beer, giving many cyclists’ favourite post-ride refreshment an eco-friendly enhance.

And for 32 years, the components has remained unchanged – a Belgian-style ale that was straightforward to drink. Now, it’s getting a refresh together with a stronger push on it’s, and the model’s, environmental stance.

new fat tire ale packaging for bottles

The brand new Fats Tire Ale has “a medium physique, crisp end, and deep gold shade” with a brighter taste profile highlighted by caramel and floral hints, ending with a light-weight bitterness.

Brewmaster Christian Holbrook says long-time followers ought to acknowledge it, however the brand new “crisper, brighter” model may also attraction to the following era of palettes.

new fat tire ale packaging for cans

New Belgium, which is a Licensed B-Corp, has at all times had environmental sustainability and safety on its agenda. Right here’s their bullet level listing of eco palmarès:

  • Investing in aggressive carbon discount initiatives towards our science-based targets to regularly decrease Fats Tire’s footprint – from photo voltaic, biogas and photo voltaic thermal era at our breweries, to funding climate-friendly barley breeding researth, to supporting our packaging and malt suppliers in decreasing their very own local weather impacts
  • Turning into licensed as America’s first carbon impartial beer and giving our blueprint away tocompetitors at no cost
  • Brewing revolutionary beers like Torched Earth Ale, made solely with substances that will beavailable in a climate-ravaged future and designed to kick-start a brand new consciousness aboutclimate threats to issues we love, together with beer
  • Donating greater than $17 million to frontline local weather organizations by our $1 per barrelphilanthropy dedication
  • Holding large companies accountable for almost all of world emissions accountable withinnovative instruments that allow prospects to take direct motion
  • Offering management as a part of local weather coverage coalitions working on the federal, state, and native stage, with latest successes just like the Inflation Discount Act and Colorado’s Producer Duty for Recycling invoice

…and extra.

new fat tire ale logo
Anybody else need stickers?

Enjoyable reality: Regardless of all of the competitors, they are saying Fats Tire Ale continues to be the sixteenth greatest promoting craft model within the U.S., and if it have been a standalone brewery it could be the nation’s 18th largest.

Subsequent time you’re kicking again with a chilly one, test their local weather options useful resource at DrinkSustainably.com.

NewBelgium.com

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